Parkinson said Lucas Oil Live features a 140-decibel loudspeaker system and two 32-foot-by-18-foot LED video screens. It's a thrill to unveil the Lucas brand in a new way, and we can't wait for showgoers to experience the space.' Whether it's an mpg-boosting bottle of fuel treatment for a family road trip or a premium additive for more power – Lucas products are tested and trusted for all types of lifestyles and activities and this partnership allows us to share that message. “The Lucas brand strives to connect with consumers where their passions are. 'We’re very excited to celebrate the grand opening of Lucas Oil Live – a state-of-the-art entertainment destination that will host some of the world's top music artists and entertainers,” said Lucas Oil Vice President of Marketing Melissa Wonser.

Lucas Oil produces high performance automotive lubricants and additives with over 300 premium products and a distribution network across 48 countries. In February 2023, officials with the casino-resort and Indianapolis-based Lucas Oil Products announced a partnership that included naming rights for the venue.

We have deep appreciation for the naming rights partnership with Lucas Oil that helped make Lucas Oil Live a reality.” This world-class venue enables us to attract the biggest names in entertainment. “Lucas Oil Live features great sightlines in an intimate setting, along with a modern sound system and spectacular video screens. “Lucas Oil Live elevates our ability to provide the best live entertainment for patrons who want to make memories seeing their favorite performers and extends the unforgettable experience our patrons have grown to appreciate with every trip to WinStar,” said Jack Parkinson, WinStar World Casino and Resort general manager.

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